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We will watch the video recorded of Scott Galloway, Professor at the NYU Stern B
We will watch the video recorded of Scott Galloway, Professor at the NYU Stern Business School. The theme of Galloway’s talk is that some of the largest Silicon Valley companies–specifically Google, Amazon, Apple, and Facebook–manipulate consumers and squash their competitors. ‘
After viewing the video you will be asked to write a 3- to 4-paragraph essay with your thoughts on Galloway’s contention that these companies are inherently harmful to the economy in general, and advertising and marketing in particular. There is no right or wrong answer–feel free to agree with him, or debunk his thesis–but please reinforce your opinions with specific reasoning behind them.
This assignment is at 11:59 pm Wednesday, April 24th, and should be submitted in Canvas.
Objectives:
Take a position for or against Scott Galloway’s presentation
Provide specific examples and well-articulated supporting points that support YOUR position
Links to an external site.Use APA (American Psychological Association) style and be careful to cite any information that is not your own.
Provide citation for information presented (use APA style). Details on how to use click hereLinks to an external site.
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