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the report is about the following : to develop a market entry plan for the intro
the report is about the following : to develop a market entry plan for the introduction of a new UAE-based date protein bar to a foreign country. You will be introduced to a date protein bar that is currently in the process of being developed by The Dates Bar Company (https://www.thedatesbarcompany.com/).
Your group will need to analyze the various environments (external, competitor and consumer) that relate to the consumer goods market, and based on this analysis, develop an appropriate international market entry plan into a specific country for this product. In the plan you should carefully analyze the target market and identify an appropriate market entry strategy.
Your selection of country should be based on a country selection process that you must describe and motivate in your report. The country you select must be included in the Euromonitor database for skincare and you need to check carefully that it is. There can only be one group per country and countries are allocated on a first-come-first-serve basis. Make sure you have approval from your professor before you start working with your chosen country.
make sure the following is mentioned in detail:
1- population and population growth
2-developed country and large cities (urban people)
3-world’s largest cities e.g New York
4-economic size and growth rate
5- developed countries income
6-international trade (export and import), trade surplus and deficit
7-US in which trade blocs
make sure all points are talked about in details and all information should be from our monitor or statistics and add details
references all from euro monitor if info not available use other sources
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