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Select five (5) articles from any professional- or marketing-related publication
Select five (5) articles from any professional- or marketing-related publication, such as:
https://strategyonline.ca/, https://www.strategy-business.com/, or
https://www.marketingdive.com/, Google News, etc. The articles should be no older than
2 months old. If you are unsure if your article is valid please send me an e-mail with the
link to the article and I will respond with an answer.
2. Read each article and
a. Summarize the article briefly
b. Explain how this article relates to any of the textbook chapters. Please ensure that
you specify the theory/subject the article discusses. (For example, if the article talks
about the next great smartphone, then you should say “This article refers to the
theories of competition, positioning, product design…”)
c. Respond to the article with your own opinion/viewpoint. This means: tell me your
thoughts on what you’ve just read; do you agree or disagree with the subject matter?;
do you think there will be negative or positive consequences; and so forth. Make sure to
write something of substance – meaning, something that is more than just a couple of
sentences.
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