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Paper Portion
Background: History, leadership, departments/ segments, milestones
Paper Portion
Background: History, leadership, departments/ segments, milestones.
Competition: Identify 2 competitors including brief background on each and why they are considered a direct competitor.
Marketing Mix: Product, Price, Promotion, Place
W.O.T (Strengths, Weaknesses, Opportunities, Threats)
Strategic Recommendations: Ideas and strategies you believe can benefit the company moving forward i.e. how they can tackle threats, persevere amidst competitors, innovations. The key is to utilize both hemispheres of the brain- left and right brain. Be creative yet remain logical and grounded.
The title and reference pages do not count towards the total # of pages. If you are providing any graphics or artwork, it must be in the Appendix and properly cited.
Specs: Submit as Word, 8 pages, APA, 2 peer reviewed articles minimum
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