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My country is Ghana.
There are links provided with the instructions to help with
My country is Ghana.
There are links provided with the instructions to help with the information.
Advertising of different kinds is done all over the world and
sometimes it can look very different than what we usually see here in the US.
Some examples are below.
An interesting piece of promotional work by the US advertising
firm Ogilvy & Mather for Salta brand beer in Argentina involved replacing
rugby players’ missing teeth with implanted beer bottle openers. Weblink for
that story is (https://www.youtube.com/watch?v=uo4NaKDpPXk)
Promotional work for Dunkin’ Donuts by the French advertising
agency Publicis Groupe used the World’s Fastest Flying Woman (#WTFast) to
create greater awareness and buzz for their pre-ordering app. Weblink for that
story is on the web page (https://www.youtube.com/watch?v=tm75bEr_Fh0)
1. Visit websites with television
commercials or social media videos for other countries. To complete this
task, you can visit websites for specific global marketing/advertising
agencies (https://co.agencyspotter.com/50-largest-marketing-companies-in-the-world/)
, search for marketing/advertising agencies
in Ghana, or use the website Ads of the World that collects international
ads (https://www.adsoftheworld.com/campaigns). View some of the
creative work or case studies (i.e., examples they provide) they provide.
2. Find a television commercial or social media video that
was directed to the people in Ghana (or a country close to Ghana). The
commercial/video should be less than two years old. If it is for a
branded product with which you are familiar that would be helpful though it is
not mandatory.
3. Identify Ghana and include the weblink to the television
commercial or social media video you selected in your post.
4. Describe the commercial/video and discuss what
promotional message you think the company is trying to convey to the people in Ghana.
Discuss three ways in which you think it, or its promotional message, was
customized to the culture of Ghana.
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