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Dissertation
Schema
All
word counts assume an overall maximum of 12,500 words an
Dissertation
Schema
All
word counts assume an overall maximum of 12,500 words and are indicative only.
Part
One: Introduction and Literature Review (4150 words)
Abstract:
80 words
Introduction:
400 to 700 words – sets the scene and defines the aims (5% mark)
What are you studying and why?
*Relevance of problem
*company background
*Aims and objectives
*Structure of document
Literature
Review: 3500 to 3750 words, 55+ sources of which about 20-30 should
recognisably have come from the MBA module content
Part
Two: Methodology and Results (4150 words)
Methodology:
1250 to 1650 words – must contain: research question, experimental hypothesis,
null hypothesis, discussion of research design alternatives (survey –
quantitative; interviews – qualitative; desk-based – case study), selection of
mixed methodology of two of these, decision on design (25% mark)
Results:
2500 to 2900 words – presentation of the evidence as gathered without comment (35% mark)
Part
Three: Discussion, Conclusion and Recommendations (4200)
Discussion:
(can be referred to as ‘Analysis’ or ‘Analysis and Discussion’) 2500 to 2900
words – a summation of the meanings of the collated evidence from the Results (20% mark)
Conclusion:
850 words – Does the Analysis and/or Discussion uphold the null hypothesis? Can
you accept your experimental hypothesis? What have you learn
t from this?
Recommendations:
450 to 850 words – What will you do now? What should be done in the future?
What should be changed? ( 5% mark
Bibliography
Appendices:
Does not count to the marks but does prove you have the evidence. To get marks
for content that appears in Appendices it must also appear in summarised form
in your Results and be treated appropriately in the Analysis and/or Discussion
References
1. Ardichvili, A., Cardozo, R. N., & Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18(1), 105-123.
2. Kets de Vries, M. F. R. (2000). Mastering entrepreneurship: Your single source guide to becoming a master of entrepreneurship. Financial Times Prentice Hall.
3. Fiet, J. O. (2007). A prescriptive analysis of search and discovery. Journal of Management Studies, 44(4), 592-611.
4. Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control. Prentice Hall.
5. Bennis, W. G. (1997). Managing the dream: Reflections on leadership and change. Perseus Books.
6. Sautet, F. (2000). An entrepreneurial theory of the firm. Small Business Economics, 14(4), 285-295.
7. Rumelt, R. P. (1984). Towards a strategic theory of the firm. In R. Lamb (Ed.), Competitive strategic management (pp. 556-570). Prentice Hall.
8. Flamholtz, E. G. (Year). Title. Publisher.
9. Levinson, J., & Godin, S. (1994). The guerrilla marketing handbook. Houghton Mifflin.
10. Liedtka, J., Ogilvie, T., & Brozenske, R. (2014). Designing for growth field book. Columbia University Press.
11. Porter, M. E. (Year). Title. Publisher.
12. Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
13. Grant, R. M. (1991). The resource-based theory of competitive advantage: Implications for strategy formulation. California Management Review, 33(3), 114-135.
14. Storey, D. J. (1994). Understanding the small business sector. Routledge.
15. Greiner, L. E. (1978). Evolution and revolution as organizations grow. Harvard Business Review, 56(4), 37-46.
16. Audretsch, D. B. (1995). Innovation, growth, and survival. International Journal of Industrial Organization, 13(4), 441-457.
17. Churchill, N. C., & Lewis, V. L. (1983). The five stages of small business growth. Harvard Business Review, 61(3), 30-50.
18. Stadler, C., Hautz, J., Matizer, K., & von den Elchen, S. (2021). Strategy and entrepreneurship. MIT Press.
19. Mayer, M. C. J., Stadler, C., & Hautz, J. (2014).
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