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Rewrite a more detailed methodology like the attached example methodology.
Use
Rewrite a more detailed methodology like the attached example methodology.
Use attached book as source.
Attached is the current methodology draft
Attached is also a example of another methodology for how it should be
Also attached is the background of the research question so that there is an idea of what is being researched
Research approach : Talk about ontology and epistemology, objectivism, positivism. Deductive method using quantitative research approach.
Method for data collection: – Self compeltion questioner, why it’s good, using google form. In the questionnaire we are including an intro on the topic and instructions for the respondants. We started with demographic variables like age gender, income to ensure representative sample. Mention how we had two different questionere, one for Chile and one for sweden, as the chile one had to be in spanish for better answers. The one for sweden was sent out in english with a swedish translation next to the questions also for better outcome and easier for the respondents to understand. We used a five point likert scale, 1 strongly disagree and 5 strongly agree. we will use scale items: We are measuring, purchase intention (PI), Climate visibility (CV), the role of cultutal values in green marketing effectiveness (CVGM)
Empirical data: Unit of analysis is consumers in sweden and chile, need a representative sample, due to our time contraint and limited resources, we are to have a goal of 200 respondents for each country, the respondents will be reached out to our friends, family, collegues, classmates etc to receive answers.
Method for analyzing data (USE book for this part): Talk about scale items and constructs which main construct is climate visibility and purchase intention and then cultural values will be a moderator that will be analyzed with secondery data. Within these constructs we will have a few hypthesis (dont have this yet so can leave out). Talk about
Quality criteria
Ethical considerations
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