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Country New Zealand
include scholar or journal sources when finding this informa
Country New Zealand
include scholar or journal sources when finding this information
This project requires students to research a nation as a future market for a sports drink, the Thompson Energizer. The Thompson Energizer competes against sports drinks of companies already in the market, such as Gatorade, Body Armour, and Powerade. The Thompson Energizer does not contain caffeine and results show it reduces recovery more than any other sports drink. Students will research and analyze a country, then recommend a course of action to the producer of the Thompson Corporation.
Think of a country that you “believe” would be great to enter with this new product. Then answer the questions in the Market Intelligence Report.
Entry Modes
Please consider the following list of entry modes for introducing the Thompson Energizer in (country name). For each viable option, identify its advantages and disadvantages. Recommend the most appropriate entry mode for the Thompson Energizer in (country name) at this time. Explain the reasons for your recommendation.
Exporting
Countertrade
Turnkey project
Management contract
Licensing
Franchising
Contract manufacturing
Joint venture
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