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Assignment
• Find four different products that offer high psychological utility
Assignment
• Find four different products that offer high psychological utility to you from actual stores (online or offline) for each
of the following price levels:
• Under $5
• Under $10
• Under $50
• Under $100
1. Browse real consumer products from actual stores (online and offline stores; e.g., Amazon, Apple App Store,
Google Play Store, iTunes Store, etc.) and find the appropriate products.
2. For each product you find, specify the product and brand name, and the retail price. Take the actual product
images and submit them along with your answers.
3. Finally, explain which product attributes/benefits specifically provide a psychological utility to you in detail.
4. To earn minimum points, you need to understand the “psychological utility” concept and incorporate that
concept into your answer.
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