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Overview In the module resources, you learned about various methodologies for ef
Overview In the module resources, you learned about various methodologies for effective usability testing. These included categorical dimensions (attitudinal versus behavioral and quantitative versus qualitative research), as well as specific types of tests within those categories. The vast breadth of testing approaches and tools can be overwhelming. However, by carefully considering the design requirements (such as the type of research questions and the phase of the product development process), designers can make strategic and informed choices about which type of usability test best fits the specific situation. Directions Complete the provided worksheet by examining each of the example research questions below and recommending appropriate testing strategies to address the underlying context. Include at least one source to support your claims and format your citations according to MLA style. Specifically, you must address the following rubric criteria: Example Research Question (ERQ) #1: How many of the users of a mobile app feel that the interface update launched last month has helped them more easily find resources? Identify the stage of the product development process ( “strategize,” “design,” or “launch and assess”) implied by the ERQ. Explain whether the research question suggests attitudinal, behavioral, or a mix of both types of data. Explain whether the research question suggests quantitative, qualitative, or a mix of both types of data. Propose a recommended type of test (e.g., field study, diary studies, focus groups, interviews, surveys, card sorting, tree testing, usability benchmarking, A/B testing, clickstream and analytics, desirability studies) and explain why that test is appropriate. ERQ #2: What is the user’s current level of satisfaction with the website (so that the design team can be more informed as they seek to update the UX and UI moving forward)? Identify the stage of the product development process ( “strategize,” “design,” or “launch and assess”) implied by the ERQ. Explain whether the research question suggests attitudinal, behavioral, or a mix of both types of data. Explain whether the research question suggests quantitative, qualitative, or a mix of both types of data. Propose a recommended type of test (e.g., field study, diary studies, focus groups, interviews, surveys, card sorting, tree testing, usability benchmarking, A/B testing, clickstream and analytics, desirability studies) and explain why that test is appropriate. ERQ #3: Does a retail website convert more users into purchasers with one potential option of a new landing page over another option? Identify the stage of the product development process ( “strategize,” “design,” or “launch and assess”) implied by the ERQ. Explain whether the research question suggests attitudinal, behavioral, or a mix of both types of data. Explain whether the research question suggests quantitative, qualitative, or a mix of both types of data. Propose a recommended type of test (e.g., field study, diary studies, focus groups, interviews, surveys, card sorting, tree testing, usability benchmarking, A/B testing, clickstream and analytics, desirability studies) and explain why that test is appropriate. ERQ #4: What is the primary mental model that the design team should consider when prototyping the website navigation? Identify the stage of the product development process ( “strategize,” “design,” or “launch and assess”) implied by the ERQ. Explain whether the research question suggests attitudinal, behavioral, or a mix of both types of data. Explain whether the research question suggests quantitative, qualitative, or a mix of both types of data. Propose a recommended type of test (e.g., field study, diary studies, focus groups, interviews, surveys, card sorting, tree testing, usability benchmarking, A/B testing, clickstream and analytics, desirability studies) and explain why that test is appropriate. What to Submit Using the Module Five Activity Worksheet, create your research methods table and submit it for grading. Sources should be cited according to MLA style.
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