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This course focuses on strategies and innovation. In previous assignments, you h
This course focuses on strategies and innovation. In previous assignments, you had a chance to consider how your organization responds to disruption and specific areas of the Diamond E. Framework. Additionally, you reviewed strategic tools (PEST/PESTLE/Porter’s) to understand how competition affects different areas within the organization.
In this assignment, you are the focus. Think about your buying habits and how strategic differentiation contributes to your selections. For example, does packaging matter, or are you more concerned with positive reviews from other consumers?
Companies often create products and services based on consumer preferences and requests. What we often usually purchase depends on brand and or experience. During the pandemic, our choices shifted due to supply chain opportunities (e.g., availability).
As the consumer, write a 1-page summary, providing your responses to the prompts below which focus on product differentiation and cost advantage.
What products/services do/did you use because of their differentiation? What causes you to have strong feelings about this product/service?
What products/services do/did you use because they are less expensive? Why?
Reflecting on your experience as a consumer, how would the product differentiation company retain you as a customer and how would the cost advantage company retain you as a customer? What difference in customer retention strategies do you expect from the two organizations?
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