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Topic for the MKT 4143 Paper. 25 points. Due April 15.
Each undergraduate studen
Topic for the MKT 4143 Paper. 25 points. Due April 15.
Each undergraduate student will submit the topic for the 2-page paper you will write for the class.
Submitting the topic is worth 25 points. The finished paper is worth 100 points. The points you earn for submitting the topic will be rolled into the 100 point grade.
I need you to do the following
Select a topic related to sports marketing that you want to write about. if you need help, email me. You might want to focus on the marketing of sports teams, events, and personalities. It’s also a great idea if you choose to focus on how any kind of product is marketed through sports.
NOTE—Your topic can be based on anything we have studied in the class so far. Or it can be based on any new topic we will study in the remainder of the semester.
A good place to start is to look at my What You Need to Know slides for the chapters I have taught so far. Also, look through the topics that are covered in the rest of the book.
Write 2 sentences where you summarize the big idea of the paper.
Write 3 specific questions related to the topic you want to explore. When you write the paper, I need to focus on learning more about each of the 3 topics.
Save your file as your last name, SM Paper topic. Use a 12 point font and double space. Please spell check.
Submit your file online in Canvas.
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