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Reading and Response Assignment – 2/8
Questions from the Readings assigned from
Reading and Response Assignment – 2/8
Questions from the Readings assigned from the PDF-book (AF&CC: Ch 1, “Advertising in American Society”)
Questions to Respond to, in a half-to-full page writeup in TOTAL (i.e., NOT a half-to-full page writeup for each), answering your choice of TWO below:
1. According to Arthur Asa Bergers, what is the relationship between advertising and puritanism?
2. Why does the author propose to think of advertising as a cultural phenomenon instead of a tool to change individual choices?
3. What are two of the six elements that the author indicates as common topics used by advertising to persuade people? Explain their relevance.
4. Why is the Super Bowl so relevant for the advertising industry in the US?
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