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Student will prepare a press release for a sport organization – example: 5K run,
Student will prepare a press release for a sport organization – example: 5K run, team hiring / firing coach, new player signing, etc. This event can be real or you may make up a scenario for the press release. Feel free to include logos in header or footer of the press release. Press releases are general is 1 page in length, but must not exceed 2 pages. Follow the Press Release Guideline when writing your press release.
Guidelines:
1. Headline: brief attention-grabbing statement summarizing the news.
2. Subhead (optional): secondary statement(s) which builds on the headline and further fleshes out the message.
3. Dateline: the city where the news is originating and the date of the release.
4. Lead or introductory paragraph: first paragraph of the release which generally answers the who, what, when, where and why questions; in other words, the facts.
5. Body: additional paragraphs which provide supporting material and further details (i.e., direct quotes, relevant background information, statistics, etc.) – as well as the Call to Action (e.g., Download, Learn More, Purchase).
6. Boilerplate: short paragraph giving information about the issuing company or organization.
7. Source: the company or organization issuing the release.
8. Media contact information: at minimum, the name, phone number and email address for the PR or media relations contact who can answer any questions about the release (this will be your information).
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