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After reading this week’s content and watching the video on the basics of place
After reading this week’s content and watching the video on the basics of place brand development, select two of the following DMO websites to assess in this assignment:
Travel Alaska
Visit Nebraska
Wyoming Tourism
Garda Lake Tourism
Travel New Zealand
Step 2: Review the information on your two selected websites. As you review:
Consider the ways in which the destination is defining the brand of their location
Consider how the organization is positioning the location to potential travelers
As you compare the two websites:
Consider which website you feel is at better marketing the destination? Why?
Which marketing aspects of the website makes it a better? Please fully explain your answer as you begin Step 3.
Step 3:
Once you have a good understanding of the destination’s approach to marketing, please respond to the following in a written or visual essay:
What segment or segments has the destination identified as a target based on your analysis? What value do the segment or segments bring to the location and how do they align to the destination?
What experiences are showcased for the target markets in each destination?
What are some Brand Marketing Strategies/Market Segmentations used in the selected websites above?
What is the brand of this destination and what assets in the destination help to support the brand?
Does the brand align with the destination’s residents, business community, and perceptions of the location?
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