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Project Description: In this course, emphasis is placed on developing a comprehe
Project Description: In this course, emphasis is placed on developing a comprehensive business plan for a small- to medium-size enterprise (SME) preparing to enter and compete successfully in an international market, in the country El Salvador. Develop and present a comprehensive country report, analyzing and assessing a country’s attractiveness to an SME for trade and foreign direct investment (FDI) on relevant competitive, economic, political, geographic, cultural and demographic factors. It is expected that the business plan will include appropriate marketing, organizing, production, logistics, human resources and financial strategies for the SME to successfully enter and compete in an international market. More specifically, the Business Plan requirements should include a comprehensive assessment of market attractiveness, an environmental and risk assessment (politics, economics, demography, competition, culture; opportunities, threats; the application of Porter’s five forces), an internal assessment (strengths and weaknesses), an evaluation of market entry strategies, mission, vision, goals, objectives, strategies and tactics and detailed tactics for marketing, operations, finance, organization, structure and management.
Order from us for quality, customized work in due time of your choice.