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i need you to provide me with the following key performance indicators for my ma
i need you to provide me with the following key performance indicators for my marketing project. on an advertising company, offering advertisement in the back of uber rides through screens placed by us. I will send you the context of the project.
Plan Metrics and Implementation Control
Metrics: Numerical measures of performance-related activities and outcomes.
These include “KPIs”: Key Performance Indicators (indicators that are vital to effective performance in achieving the organization’s strategic goals and marketing plan objectives)
Financial Metrics: return on marketing investment (ROMI); return on sales; market share; cost per customer acquired
Non-Financial Metrics: brand performance; customer loyalty…
Marketing Control: measuring interim performance against metrics, diagnosing any performance issues, and making changes as needed.
-Conclusions
-References
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