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I need an abstract and company introduction/analysis (SWOT) for the assignment
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I need an abstract and company introduction/analysis (SWOT) for the assignment
Attached is the presentation for your ref.
Here is the assignment:
Group Project
Link Real Estate Investment Trust (LINK REIT), managed by Link Asset Management Limited, is the largest REIT in Asia, and a leading real estate investor and asset manager in the world. Listed in 2005 as the first REIT in Hong Kong, Link has been 100% held by public and institutional investors, and has no controlling unitholder. LINK REIT board is approached by global consulting company that due to: (1) Post-COVID downturn in retail business in physical shopping center
(2) HK Citizens develop the habit of “spending at north (北上消費)” in GBA area
(3) High uncertainty on global economy
There would be a high risk of recession / shrinkage in LINK’s income. The board deeply believed we have the right to win in this business. The Board also request you and your team to submit a convincing business proposal to re-capture the market and sales for • short-term sales revenue • the medium and long-term sustainable success. Your Group decides to kick off the business transformation proposal with the following: • Overall organizational, human capital and business strategy Change (30 / 100 marks) • Business Development Roadmap (70 /100 marks) – 1-year, 3-year and 10 years
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