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In the readings section, I included two files with data from Facebook. Both the Microsoft Excel and Access files refer to data from Facebook on the Wall Street Journal stories pertaining to Apple, Amazon, and Wal-Mart (on separate tabs in the spreadsheet). The Excel and Access files already have some examples of the metrics such as “total likes_count” etc. Explain how you would use Excel or Access technologies to answer the following questions:
How did the total likes_count (sum of all likes) change from 2012 to 2013, 2013 to 2014, 2014 to 2015, and 2015 to 2016 for Apple? How did it change for Wal-Mart? Discuss your answer with justification and how you used the technology to answer this question.
How did the total angry_count change by year (for both Apple and Wal-Mart) from 2012 to 2016? Also, discuss your answer with justification and how you used the technology to answer this question.
For all stories included in this spreadsheet, regardless of the company, how did the total likes_count change by year? (To address this questions, use the total likes_count for the three companies)
What percentage of total likes did Apple obtain by year? (To address this questions, use the total likes_count for the three companies). Use the following method:
Likes that Apple Received/(Likes for Apple + Likes for Walmart + Likes for Amazon)
Express this ratio as a percentage.
5. If your organization has a social media presence for the products/services it offers, would you follow the “Apple” model or the “Wal-Mart” model for building social media presence? Justify your answer based on like_count, angry_count analysis in earlier questions.
Submit either the Excel spreadsheet or the Microsoft Access database showing your work to arrive at the answers to these questions.
Instructions:
You are expected to complete this assignment in Microsoft Excel or Microsoft Access. In addition to these files showing your work to support your conclusions, you need to submit a brief Word document describing how the counts changed.
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