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MBA 540 Project Guidelines and Rubric
Competencies
In this project, you w
Listen
MBA 540 Project Guidelines and Rubric
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Analyze internal and external business environments
Recommend short-term and long-term strategic focuses
Communicate strategy to a variety of audiences
Scenario
You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One.
The vice president of strategy and operations (VP) has confided in you that strategic planning has been a challenge for the company over the past year; specifically, crafting new strategies and aligning them to the company’s mission and goals. You have now been tasked with creating a new strategic planning proposal to help the company explore at least one new growth opportunity to increase its revenue or market share in the industry.
Your proposal should present a detailed analysis of the company’s internal and external environments as well as specific actions the company can take over the next five years to achieve the targeted growth. Your proposal will be presented to various stakeholders at different levels in the organization, so you will need to adapt parts of your proposal to suit different needs. Additionally, you will need to send a shorter executive summary of your proposal to the leadership team.
Directions
Strategic Planning Proposal
Complete an analysis of your company and organize this information into a presentation. Compile all slides from your milestone assignments to create a final presentation for your stakeholders. Use resources such as the company website, which will have pertinent information including its sustainability report, and other relevant sources to help complete this presentation. Be sure to address any feedback you have received on your milestone assignments.
Part 1: Presentation
Your final presentation should include the following elements:
Perform an internal environment analysis of your company to understand the company’s current business environment and future goals. Present the results of your analysis.Overview (slide 1): Provide a brief overview of the company’s products, services, and customer base.
Existing entities (slides 2–3): Identify at least two existing partnerships, mergers, or acquisitions. Explain how these entities contribute to the company’s revenue or market share.
Five-year goals (slide 4): Speculate on what the company wants to achieve in the next five years by considering their mission statement, values and goals, and relevant sections of their sustainability report.
Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Present the results of your analysis.Competitors (slide 5): Identify at least two of your company’s top competitors and explain how they compete with your company.
Competitive advantages (slides 6–11): Evaluate your company’s competitive advantages.Summarize the unique skill sets, products, location, and values of your company.
Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.
Area of opportunity (slides 12–13): Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.
Conduct a buy-build-ally analysis for your company and recommend actions your company can take to realize your identified opportunity within five years.Implementation strategy (slides 14–17): Recommend an implementation strategy for your company.Determine whether the company will need to buy, build, or ally with another company. Consider the skills, facilities, products, and services the company will need, to capitalize on the identified opportunity.
Use the speaker notes of your presentation to explain the strategy behind your buy, build, and ally recommendations.
Timeline (slides 18–19): Construct a timeline of what your company should achieve by the end of each year for the next five years.
(Note: Use both on-slide text and narration or speaker notes to convey your information effectively. If narration is not possible, precise and extensive speaker notes should be used, while addressing all of the rubric elements in the presentation. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slide and include more detailed explanations in your narration or speaker notes.)
Part 2: Executive Summary
Create an executive summary of your strategic planning proposal. Remember to consider the audience and purpose of this report when drafting your summary.
Purpose: Briefly explain the purpose of the proposal.
Current business environment: Describe the internal and external business environments of the company.Outline the various analyses you conducted and briefly summarize their importance.
Describe the opportunity for growth you identified and how it will impact the company’s revenue or market share.
Recommendations: Recommend actions, such as buy, build, and ally, that the company should take to utilize the identified opportunity and explain the reasons for your recommendations.
What to Submit
To complete this project, you must submit the following:
Stakeholder Presentation
Submit a PowerPoint presentation with on-slide text and narration or detailed speaker notes. Your presentation should be 18 to 20 slides in length. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Executive Summary
Submit a 2-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Supporting Materials
The following resources support your work on the project:
Shapiro Library: MBA Library Research Guide
Use the resources and websites in this Shapiro Library resource to research your company and complete your analysis.
Project Rubric
CriteriaExemplary (100%)Proficient (90%)Needs Improvement (70%)Not Evident (0%)Value
Internal Environment Analysis: OverviewExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerProvides a brief overview of the company’s products, services, and customer baseShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing adequate details about the company’s products or services; correctly identifying the customer baseDoes not attempt criterion5
Internal Environment Analysis: Existing EntitiesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies two existing partnerships, mergers, or acquisitions; explains how these entities contribute to the company’s revenue or market shareShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying at least two existing entities correctly, explaining how they contribute correctly and clearlyDoes not attempt criterion5
Internal Environment Analysis: Five-Year GoalsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSpeculates on what the company wants to achieve in the next five years by considering their mission statement, values and goals, and relevant sections of its sustainability reportShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing reasonable speculation about the company’s goals, or giving adequate consideration to the mission statement, values and goals, and relevant sections of its sustainability reportDoes not attempt criterion5
External Environment Analysis: CompetitionExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies two or more of the company’s top competitors; explains how they compete with the companyShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying at least two top competitors or explaining how they compete with the company using sound reasoning and relevant dataDoes not attempt criterion5
External Environment Analysis: Competitive AdvantagesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes the unique skill sets, products, location, and values of your company; assigns a credible rating to the company for each of Porter’s five forces with relevant justificationShows progress toward proficiency, but with errors or omissions; areas for improvement may include summarizing the skill sets, products, and values correctly or assigning credible rating using sound reasoningDoes not attempt criterion10
External Environment Analysis: Area of OpportunityExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies one area of opportunity that will help increase revenue or market share over the next five years; explains how this opportunity can lead to an increase in revenue or market shareShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a valid area of opportunity or explaining the impact on revenue or market share appropriatelyDoes not attempt criterion10
Buy-Build-Ally Analysis: Implementation StrategyExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines whether the company will need to buy, build, or ally with another companyShows progress toward proficiency, but with errors or omissions; areas for improvement may include determining the buy-build-ally strategy correctlyDoes not attempt criterion5
Buy-Build-Ally Analysis: Implementation Strategy ReasoningExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains the strategy behind the buy-build-ally recommendations clearly and rationallyShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing clear and rational reasons for the strategyDoes not attempt criterion10
Buy-Build-Ally Analysis: TimelineExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerShows a reasonable timeline of what the company should achieve by the end of each year for the next five yearsShows progress toward proficiency, but with errors or omissions; areas for improvement may include creating a reasonable timeline for each year up to five yearsDoes not attempt criterion10
Executive Summary: PurposeExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerBriefly explains the purpose of the proposalShows progress toward proficiency, but with errors or omissions; areas for improvement may include correctly and clearly explaining the purposeDoes not attempt criterion5
Executive Summary: Business EnvironmentExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes the internal and external business environments of the company; clearly describes the opportunity for growth and how it will impact the company’s revenue or market shareShows progress toward proficiency, but with errors or omissions; areas for improvement may include outlining the business environment analyses and their impact correctly or describing the opportunity and its impact correctly and clearlyDoes not attempt criterion10
Executive Summary: RecommendationsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerRecommends actions, such as buy, build, and ally, that the company should take to utilize the identified opportunity; provides sound reasoning for the recommendationsShows progress toward proficiency, but with errors or omissions; areas for improvement may include recommending valid actions, such as buy, build, and ally; providing sound reasoning for the recommendationsDoes not attempt criterion10
Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas5
Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5
Total:100%
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