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Instructions:
Long deemed the most successful marketing medium, television adver
Instructions:
Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact.
Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.
Please review the grading rubric to understand how you will be evaluated.
The rubric outlines the quantity, quality and frequency of posts/replies expected for effective participation.
The first posting should always be your original contribution to the forum and the postings thereafter should be interactions with your classmates aimed to enrich the online discussion.
Ideally postings should be spread out during the week to better synthesize other perspectives, demonstrate listening, and contribute to an evolving discussion
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