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Assessment brief/s:
Jaguar Land Rover Automotive Plc is the holding company of
Assessment brief/s:
Jaguar Land Rover Automotive Plc is the holding company of Jaguar Land Rover Limited which is a British multinational automobile company, a manufacturer of luxury vehicles and sport utility vehicles. The company is planning to expand to other markets of the world and has approached you as a consultant.
Conduct an internal and external analysis of the company. Analyse the business environment (both micro and macro) of the UK using appropriate models. (1500 words)
Using the analyses that was conducted in task 1 (above), use any appropriate strategic models of your choice to design an appropriate business strategy for the company focusing on the next 3 years. (1500 words)
Using the Force Field Analysis, explain the challenges associated with the recommended strategies and how to overcome them.
(600 words)
NOTE: Please use the remaining word count (400) for introduction (200 words) and conclusion (200 words)
See below for the full explanation of the marking criteria.
The Topic/title
Feel free to discuss possibilities with your lecturer. It’s usually best to research a company and study the one that offers most information about the strategies, business frameworks, use of appropriate strategic models, tools, theories and concepts of strategic management.
‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
Recommendations could relate to the future, or to what others could learn from this situation.
Basic Format:
A title page, a contents page, an introduction, a main section with sub-sections, and a recommendation, conclusion and references. Clear headings are essential. Relevant sources of information should be cited using the Harvard referencing system.
Any areas of doubt need to be raised with your lecturer
The tasks 1 to 3 addresses all the learning outcomes.
LENGTH REQUIRED
A maximum of 4000 words not including contents, appendices or list of references.
FORMATTING AND LAYOUT
Please note the following when completing your written assignment:
Writing: Written in English in an appropriate business/academic style
Focus: Focus only on the tasks set in the assignment.
Document format: Report
Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style (15-20).
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