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You have to read the attached documents and answer the three questions below:
1
You have to read the attached documents and answer the three questions below:
1. The outsourcing of licensing, media, and sponsorship rights is a business-to-business (B2B) operation. Firms such as Learfield and IMG College endeavor to find local, regional, and national businesses to buy media advertising and sponsorships. Selling tickets is, in contrast, primarily a business-to-consumer (B2C) endeavor. Assume you are the athletic director for a midsized Division I university. What would you see as some fundamental differences in and challenges to these two sales approaches?
2. Assume the same situation. What concerns might you have about an outside firm selling tickets for your university from a sales call center in another location, perhaps even another state?
3. Assume you are the athletic director for a major Division I football powerhouse. Would you recommend that your athletic department outsource its ticket operations? Why or why not? Which factors would influence your decision?
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