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Using this study case –
https://www.thecasecentre.org/courses/default/id/187747
Using this study case –
https://www.thecasecentre.org/courses/default/id/1877470/pdid/128198/opid/1166998
Respond on the below: For this assignment, it is necessary that you
have studied the PayForAPresent case in advance. While answering the
following questions, refrain from using sources outside of the case
study; you must make decisions for the situation that PayForAPresent is
facing, only as is described in the case study. Your task is to help
PayforAPresent with the following four issues (total: 1500 words max, in
total): 1. Analyze the consumers for the options of expanding to Mexico
vs. expanding to Spain. Which of the two targets looks better, based on
this consumer analysis ONLY? How would you position the brand in this
market (300 words max)? 2. For the Crowdfunding expansion, what level of
connection would you have with the PFP brand? (no connection at all?
Use the exact same name and platform? An intermediate solution?).
Explain the pros and cons for each (300 words max). 3. Consider what
additional information would you like to have in order to decide if you
would expand to Mexico, Spain, or Crowdfunding. What Marketing research
would you do to obtain it? (300 words max) 4. Develop a marketing mix
for the option of expanding in Spain. This should include: brand name,
website design, services offered, collaborations with other websites,
communication message and media, and pricing. Try to maximize fit with
consumer needs, and minimize overlap with competitive offers. Be as
SPECIFIC as possible (600 words max)
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