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topic- In the Social Media Campaign Project on Alcohol Abuse, you are to develop
topic- In the Social Media Campaign Project on Alcohol Abuse, you are to develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population. My targeted population is 18–25-year-old adults, during this age mentally you are more prone to gaslighting and manipulation. Most people are groomed during the above referenced aged and peer pressure is at an all time high. Most alcohol abuse during the above age stems off childhood trauma and used as a coupling mechanism to get through adulthood problems. Peer group therapy would be great to rectify this problem
complete the below outline
I. Introduction
Description of problem to be addressed in the campaign
Rationale for selecting the target population
II. Selecting a social media platform
Compare and contrast social media platforms
Rationale for selecting a specific social media platform given the characteristics and location of the target population
III. Identification of at least one evidence-based program that will serve as a model for the final social media campaign. Include citations in APA-7 format (attach corresponding reference list at the end).
IV. Campaign message
Description of the major message of the social media campaign
Description of the components that will be included in the campaign message.
Description of what the social media campaign will look like. The reader should be able to envision what the final product will be.
V. Plans to measure success of the campaign
What metrics (e.g., hits, likes, shares, etc.) will you use to determine the effectiveness of your campaign?
How will you know if your campaign has been successful with your target population?
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