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To prepare:
Choose a company from the list below and research their employee bra
To prepare:
Choose a company from the list below and research their employee brand ambassador program.
Adobe
Coca-Cola
Deloitte
GE
Nokia
Submit a 2- to 3-page paper written in APA format and style in which you evaluate your selected company’s brand ambassador program and the impact it has on employees, the organizational culture, external perceptions, and overall company performance. How can shared values be promoted via brand ambassadors? As an OD consultant, is this a model you might recommend to your own clients? If so, how might you initiate and implement a brand ambassador program for a client organization?
Support your Application Assignment with specific references to all resources used in its preparation.
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