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Business Plan Part 1: Introduction –
This assignment is the first part of a busi
Business Plan Part 1: Introduction –
This assignment is the first part of a business plan aimed toward entry of a proposed
business into another country or countries. At the end of the course, you will combine the
first three writing assignments into one final business plan.
BUSA 250W 7
In two (2) pages, give a clear overview of globalization and justification for global
business expansion using multiple references from course readings/lectures and reputable
sources you find.
o Quote statistics and use one or two visual aid(s).
o The paper should be 2 pages, sized 12 font, and double spaced. Page count
does not include references.
o Reference all sources using APA format.
Assignment Rubric is on Brightspace.
• Business Plan Part 2: Market Research –
This assignment is the second part of a business plan aimed toward entry of a proposed
business into another country or countries. At the end of the course, you will combine the
first three writing assignments into one final business plan.
Choose a company, a product or service and a country to expand to. In five (5) pages,
choose SWOT, PESTEL or NOISE, and do an analysis of the chosen country’s business
environment.
o In your write up, include at a minimum: 2 statistics supported by a visual and
1 other visual.
o The paper should be 5 pages, sized 12 font, and double spaced. Page count
does not include references.
o Reference all sources using APA format.
Assignment Rubric is on Brightspace.
• Business Plan Part 3: Market Entry –
This assignment is the third part of a business plan aimed toward entry of a proposed
business into another country or countries. At the end of the course, you will combine the
first three writing assignments into one final business plan.
o In three (3) pages, compare and contrast 3 different market entry methods.
Choose one to use for your business plan and justify your choice.
o The paper should be 3 pages, sized 12 font, and double spaced. Page count
does not include references.
o Reference all sources using APA format.
Assignment Rubric is on Brightspace.
• Business Plan: Final Submission –
In the final submission of the business plan, include the previous 3 Business Plan
assignments (amended as per feedback given by the instructor) and add:
o Cover Page with title, your name, course number and date.
o 10-12 pages of writing, sized 12 font, and double spaced. Page count does not
include references.
Conclusion of 1-2 paragraphs restating your case for global expansion and
noting next steps (included in the 10-12 pages).
o References formatted per APA guidelines.
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