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Why has Peloton done well? What can they do to improve? Have they sustained thei
Why has Peloton done well? What can they do to improve? Have they sustained their level of profitability since COVID-19?
What has happened with them since COVID-19?
Introduce the organization: basic facts and current status
Pg. 14
Specifically identify the industry, life-cycle stage, and the competitors – see IBIS World database
Pg. 25
Analyze the potential profitability of the industry
Pg. 38
Who has succeeded and failed in the industry? What are the Critical Success Factors?
Pg. 38
What political/legal forces affect the industry?
Pg. 55
What economic forces affect the industry? What is the market structure?
Pg. 62
What social forces affect the industry?
Pg. 81
What technological forces affect the industry?
Pg. 87
What is the current firm-level or corporate-level strategy?
Pg. 141
What is the current business-level [generic] strategy?
Pg. 172
What are the business strategies of the major competitors?
Pg. 175
What is the organization’s Marketing Strategy?
Pg. 191
What is the organization’s financial position and financial strategy – how do they make and invest their money?
Pg. 194
What are the organization’s production and purchasing strategies?
Pg. 199
What are the current strategies in the organization’s other functional areas HR, IS, etc)?
Pg. 202
What are the organization’s Strengths and Weaknesses? On what competencies should they build?
Pg. 215
What are the organization’s Opportunities and Threats?
Pg. 217
What strategic alternatives are available to the organization?
Pg. 220
What are the pros and cons of these alternatives?
Which alternative should be pursued and why?
How should this alternative be implemented? Based on what you currently know, what would be the next three steps to be taken by this firm?
Pg. 258
How should this alternative be controlled? How will you measure the effectiveness of this strategy?
Pg. 270
What crisis events should the firm anticipate? What are the firm’s future prospects?
Pg. 278
Include content from Good to Great with a recommendation. For example, what method or advice could benefit this firm? Explain how and why, as if you are a business consultant for this organization in the current business environment.
Integrate God’s word from John 1 regarding leadership. How could executives exemplify following Jesus as a leader? For example, recognizing that everyone is God’s children could guide in addressing human resources and avoiding anything that would discourage following God and Jesus.
The conclusion should provide your strategic alternatives, as in the Conclusion. Panell,
Use Refrences from the following books:
J. A. (2020). Strategic Management Theory and Practice (6th ed.). Academic Media Solutions. https://mbsdirect.vitalsource.com/books/978195037716
Collins, J. (2001). Good to great: Why some companies make the leap and others don’t. HarperCollins.
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