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Case study:
Abstract
**The arrival of uberisation and the challenge to the trad
Case study:
Abstract
**The arrival of uberisation and the challenge to the traditional social and economic model of French companies.**
Uberisation is an economic model that extracts itself from the social responsibilities of shopkeepers, craftsmen and French businesses.
The impact of Uberisation on our economy is undermining our traditional business models, as the digital platforms used by these start-ups bypass the pre-established economic models of identical services at knock-down prices provided by self-employed people rather than employees.
What’s more, this model completely dehumanizes the social relationship of activities. Putting customers and service providers in direct contact via digital platforms removes all human contact, both for retailers and the self-employed.
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