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You will submit a final research paper on Internet and web analytics focusing on
You will submit a final research paper on Internet and web analytics focusing on a market or designated organization. The following sections will be required as headers for your research paper.
Introduction
Background and History on Organization
Competitors
Current and Future Use of Internet Analytics
BI Recommendations
Conclusion
References
Your assignment is to select an organization to research its market, products, and customers. You will then research how Internet and web analytics apply to this company and the industry.
Your task is to create an APA paper that uses the DeVry library and the Internet to research.
The paper should be between six and eight pages in length. It will contain the sections described previously and follow the criteria listed in the grading rubric. It should include a title page, headers for each of the sections, a conclusion, and a reference page.
Grading Rubric
All sections required for the research paper are included. Points are logical and well supported by evidence and research. It addresses the concepts, theories, and material covered for this assignment.
The assignment is well organized, has topical flow, and uses appropriate vocabulary, concepts, and theory. Paragraph transitions are present and logical flow is maintained throughout the assignment.
Quality work will be free of any grammatical errors. Proper sentence structure, punctuation, and spelling are used. No editing or revision required. It follows the APA latest edition standards.
All sections of the assignment are covered in a substantive way. Major points are stated clearly, supported by details (examples or analysis), and organized logically. The paper links theory to relevant examples of current experience and industry practice. Quality work will have a significant scope and depth of research to support any statements and will employ sound use of reasoning and logic to reinforce conclusions. It demonstrates critical thinking about the topic and provides the student’s own impressions and interpretations of research. Relevant illustrations or examples were presented.
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