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To increase your knowledge of the field, in your textbook read Case 17-1 Unileve
To increase your knowledge of the field, in your textbook read Case 17-1 Unilever. Respond to the following:
Part A Provide a company overview.
Part B If a company such as Unilever has to make trade-offs between being a good corporate citizen and making a profit, which should take higher priority?
Part C Assess Cescau’s response to the Greenpeace palm-oil protest. Was it appropriate? What type of relationships should Unilever cultivate with Greenpeace and other NGOs in the future?
Part D Do you think that a streamlined management structure and emphasis on emerging markets will enable new CEO Paul Polman to lead Unilever to improved performance? Explain.
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