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This written assignment consists of two parts: a 1200-word case study followed b
This written assignment consists of two parts: a 1200-word case study followed by a 600-word
discussion.
For the case study part, students should choose either a current or former ‘unicorn’ firm (i.e. a
company that has – currently or previously – reached a valuation in excess of $1 billion USD). A list of
these may be found online. [NB. Do not choose these unicorns: AirBNB, ByteDance, Gymshark,
SpaceX, Spotify, and Uber; selecting any of these will result in a 10% deduction in marks.]
The case study should discuss the following items:
• A brief explanation of the company’s background (i.e. context)
• The main business model of the company
• The funding and industry environment in which the company operates
• The funding history of the company: sources of capital, funding rounds, exit strategy, etc.
• If the company has not reached ‘unicorn’ status recently, what happened after reaching that
valuation
For the discussion part, students should critically discuss the case study, drawing upon concepts
discussed in the module. This can include:
• How key theories, principles, and concepts discussed in the module (i.e. pecking order
hypothesis, information asymmetries, and principal agent theory, etc) relate to the case.
• The implications of the case – for theory/academics, for managers or for policymakers
• The role of the public sector in directly or indirectly supporting the firm.
Submission
Students should submit their work by uploading electronic files, in a Word format, of a 1,800-
word Report i will attach a pdf file that includes all the guidance and instructions and RUBRIC AND CRITERIA for this essay
please use hardvard refrencing and intext citations
Use of relevant academic resources and other supporting resources
Presentation of in-text citations and of a reference list (bibliography)
at the end (Harvard style referencing)
here are some given resources with the module material here are some links:
and you will find attached a reading list you could use some sources there
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