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Present your thoughts on which factors have the most influence in establishing a
Present your thoughts on which factors have the most influence in establishing a destination’s brand image, explaining why a destination’s brand image may be different from the intended brand positioning. Provide your thoughts on how a destination can avoid the brand imaging dilemma revealed in the video: Travel Professor – Destination Image (Hong Kong).
Define brand imaging, Differentiate between brand positioning and brand imaging. Explain the factors that influence brand imaging; and, Identify marketing tools that can be used to create brand imaging.
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