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Part A of this TMA will be marked out of 75 marks. Your answer to this question
Part A of this TMA will be marked out of 75 marks. Your answer to this question should be no more than 1500 words.
In your work on Block 3 you encountered the example of Palm Bay Hotel, most notably in Session 9, Activity 9.7.
Read through the Palm Bay Hotel Case Study again and answer the following questions:
In order to survive and prosper over time, how may Palm Bay Hotel use effective change management to achieve long-term success? (25 marks)
Using the concepts and theories from Block 3, Session 9, assess and evaluate the quality issues at Palm Bay Hotel. Critically discuss how the Palm Bay Hotel could manage and improve their service quality? (25 marks)
Critically evaluate the impact of staff on customer service at the Palm Bay Hotel. Critically discuss how Palm Bay Hotel could encourage and support its workforce to deliver better performance? (25 marks)
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