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Page 258 (attached below) in the text has “Closing Thoughts On Business Plans”.
Page 258 (attached below) in the text has “Closing Thoughts On Business Plans”. What do you think of that summary? Something you agreed with or didn’t agree with?
Why do you write a Business Plan? What can it do for you?
Part of any Business Plan is getting folks to know about your business. Would the concept of the “Elevevator Speech” have a place here? Does everyone know that that concept is; the “Elevator Speech”?
A college education comes pretty close to a true service. Discuss the four main characteristics of service – intangibility, inseparability, perishability and heterogeneity – as they pertain to a college education.
Imagine a brand-new customer of your online e-book service bought an e-book and a day later emails you they want a refund, saying the e-book didn’t open and they no longer want to see it. Others have been able to open it. You suspect she is just pirating the e-book and wants her money back. How would you resolve her complaint? If the file had an obvious problem opening on some computers (say one using a non-Adobe PDF reader), would it make any difference in how you would resolve the complaint?
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