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Having read the three articles below, it would appear that Marketing campaigns n
Having read the three articles below, it would appear that Marketing campaigns no longer just use traditionalmedia as the main driver for brand awareness and sales. Campaigns are about the integration of relateddisciplines, data analysis and the use of new ways to engage with the target audience.Produce a 2,500 – word literature review of ONE of the following topics and relate it to the changing faceof planning modern strategic marketing campaigns:• Product Placement• Sponsorship• Social Media• Mobile Media• Digital Media• Public Relations• A topic area of your choice, not listed above – this must be agreed in advance with the Lecturer, prior tostarting the assessment.ONLY CHOOSE ONE OF THE ABOVE 7 TOPICS.In the literature review you will need to have at least 20 robust/academic sources in order to produce yourassignment to a satisfactory standard. It is recommended that you use recent journal articles wherever possible,plus trade sources such as Campaign or Media Week. You must give current and relevant examples ofcampaigns to reinforce their discussion
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