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Experiments are often the best way to show how your marketing plan can shift con
Experiments are often the best way to show how your marketing plan can shift consumers’ attitudes in a positive direction.
Using the marketing problem statement from the first week,
create an experiment on how your marketing solution can improve consumers’ attitudes.
(e.g. if you predict that showing the interior design of self-driving cars can improve people’s evaluation of self-driving cars, you add a self-driving car’s interior image (treatment condition) in the beginning of your survey. Submit the full version of your Qualtrics survey with your marketing solution (treatment condition) in the beginning of the survey. If your marketing solution cannot be added to the survey, elaborate what your solution (treatment condition) is in the beginning of your survey.)
• Create various scales on QualtricsLinks to an external site..
• Use an appropriate scale for the type of question.
• Set up an experimental condition in the beginning.
In the beginning part of your Qualtrics survey, add an experiment condition (your solution). Submit the Qualtrics link to your experiment
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