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Coopetition provides an opportunity for an organization to enhance its portfolio
Coopetition provides an opportunity for an organization to enhance its portfolio strategy. Manzhynski & Figge (2020) assert that coopetition enables organization to create a bidirectional benefit for both society and business.
Do you agree or disagree?
Identify an organization that was successful or unsuccessful in using a coopetition strategy to enhance their product/service portfolio.
What were the specific outcomes? How were success/unsuccessful projects measured?
PLease answer all the questions and cite the source provided.
Reference
Manzhynski, S., & Figge, F. (2020). Coopetition for sustainability: Between organizational benefit and societal good. Business Strategy & the Environment (John Wiley & Sons, Inc), 29(3), 827–837. https://doi.org/10.1002/bse.2400
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