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As 2022 unfolded, it was often referred to as the Year of Sportswashing – which
As 2022 unfolded, it was often referred to as the Year of Sportswashing – which occurs when a politician or government (or even occasionally a corporation) uses sports to launder its reputation, to change a narrative or distract the attention of audiences away from a scandal or other objectionable, controversial, or even illegal policies. Examples from 2022 included the Beijing Olympics and the World Cup played in Qatar, but the biggest ongoing case study is the Kingdom of Saudi Arabia, which has used the vast resources of its Public Investment Fund to buy its way into horseracing, boxing, WWE, tennis, Formula One, soccer, and golf – all with the goal of using sports to change the way the country is viewed across the world. Your essay (5-7 pages) will explore specific ways that Saudi Arabia is using its investment in sports to change the world’s perception of the Kingdom, how effective those communication efforts have been, and whether you consider them to be “sportswshing.”
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