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After reading the article, answer the following questions: What does the article
After reading the article, answer the following questions: What does the article indicate about value pricing, meaning the value of the product here is premium not discount, and what does it say about elasticity of certain products? Starbucks used profit margin analysis to increase the price of certain products. The analysis led them to increase the prices of a certain product to entice customers to purchase a more expensive product, if you were a Starbucks customer, would this seem fair or would you feel manipulated? Explain your answer.
https://www.priceintelligently.com/blog/bid/184451/how-starbucks-uses-pricing-strategy-for-profit-maximization
How Starbucks Uses Pricing Strategy For Profit Maximization (paddle.com)
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