Order from us for quality, customized work in due time of your choice.
After going through the material in your textbook (all promotion chapters) and t
After going through the material in your textbook (all promotion chapters) and the material that I posted in the Chapter 16 folder, create a promotion mix for your client and post it here. Instructions and requirements can be found in the Chapter 16 folder. This work will go into the Promotion Strategy section of your final project. Make sure to have both CURRENT and SUGGESTED promotion mix information for this and all other marketing mix (4P) sections. Details are imperative! Get creative and have fun with this!
Peer reviews are optional on this as well. Please be polite, kind, helpful with ideas. You must post your work first before seeing the other posts.
The last section of the Marketing Mix objectives is Marketing Communication, or Promotion. The assignment for this module is to write a promotional strategy. You will need to take a number of things into account prior to writing this section:
Secondary research
Primary research (consumers)
Where do your customers (or potential customers) search for information about your client’s product/service?
What is your client’s budget? (Even if they say “nothing,” you need to design a promotion strategy for them)
What media lends itself best to your client’s product/service?
Now you’re ready to begin. You must use at least three of the four methods of promoting your product/service:
Advertising
Personal Selling
Sales Promotion
Public Relations
Digital Marketing
Your book details all areas. Ideally you need to “mix” it up a bit in order that customers (or potential customers) are “hit” by a number of promotions. Design a strategy by explaining what you would do for each method. Try to be creative. If you’d like, you can even design a communication.
Remember…you need to provide a “current” strategy (what your client is already doing) and a “suggested” strategy (what you suggest they do).
You will post your promotional strategy on the Discussion Board for points to be added to your assignment total. Next, peer review time.
Order from us for quality, customized work in due time of your choice.