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Outline the potential pros and cons of the 3 key strategies for developing foreign markets
Prepare a 200 – 300 word response to the following question.
Outline the potential pros and cons of the 3 key strategies for developing foreign markets: exporting, licensing and franchising, and direct investment.
Justify your position. Be sure to cite at least two sources in your response. Please note that textbooks and Wikipedia are not considered acceptable references. Properly cite your references.
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